Response CRM ™ Provides End-To-End Direct Marketing Software

Devoted Service

Devoted Service isn’t just what we do. It’s our way of life and our need to make a difference in the lives our clients—no matter how big or small.

Our experienced, friendly and knowledgeable Devoted Service team understands that every click, every call and every transaction lives in a 24/7 environment in order to thrive.

The experience and integrity of our team has supported some of the of the largest and most successful online marketing campaigns in the last few years.

What can be said of a person who is so committed to getting business completed for her partners that she was on the phone with me while she is going through labor? (And for the record, she called me ;-) Kali Brooks stands out in every positive way that you can imagine, and is one of the most important, thoughtful, fun, responsible, personable, and considerate business partners that I have ever known. If you have the opportunity to work with Kali, your life is about to take a turn for the better. January 15, 2010

Richard Phoebus, Senior Advertising Sales Manager, MarketLeverage Interactive Advertising, Inc

“Kali’s attention to detail and hard work makes it a pleasure to work with her. She is great at trouble-shooting and always is willing to help and answer any questions. She is also very personable and I look forward to continue working with her! EJuly 30, 2007

Jessica Ramey, Advertising Assistant, MediaWhiz Holdings / Filinet.com

Fraud Prevention

Techniques used in online card-not-present fraud are becoming more and more sophisticated. Traditional fraud screening tools can only determine if a credit card is legitimate or if the entered account information matches that of what is on file with the bank. Today, fraudsters can obtain personal credit card information, pose as the legitimate card holder, and bypass standard fraud checks using technical tools available to them at little to no cost.

Response CRM ™ approaches fraud screening in a different way. We examine an online transaction from various angles. Our tools are not only geared towards verifying the authenticity of the credit card details used for the purchase, but also identifying if the purchaser is the legitimate card holder.

Compliance and data security are top priorities for merchants handling sensitive customer data such as credit card numbers, account details, and usage data. Response CRM ™ has achieved PCI DSS Level 1 Services Provider certification, so you can feel confident that your customer data is encrypted and safe.

Through our analysis, we have been able to identify traits and patterns that are associated with fraudulent transactions. Our detection tools include:

* Geographical IP address location checking
* Negative Database Scrubbing
* High risk IP address and e-mail checking
* Issuing bank BIN state matching
* Post query analysis
* Proxy Detection
* Black/White Lists

By asking the right questions, we can provide e-commerce businesses with the necessary information to detect fraudulent buyers before the payment is processed.


One Click Upsell Cart

Whether you're enrolling customers via multiple landing pages online or managing a complex inbound or outbound telesales program; the market calls for a carefully calculated and "integrity based" up sell strategy.

Response CRM ™ provides a flexible online shopping cart system allowing you to offer your products on a calculated sales platform that transcends traditional sales boundaries and can direct the sales of products or groups to a dedicated set or sets of designated merchant accounts.

The object is to send the charge, or string of charges, from a certain product or up sell to the appropriate merchant account that has the associated bill descriptor.


Chargeback Management

Managing your Customer Care department is a task in itself. Response CRM ™ offers an effective and automated platform for representatives to deal with customer issues no matter how common or unique they may be. Response CRM ™ also understands that customers that have issued charge backs should be handled with a custom set of business rules. Response CRM ™ offers a solution that integrates your Customer Care interface with an automated Chargeback representment tool.

This tool allows you to efficiently resolve disputes by assessing critical customer data and making necessary adjustments instantaneously. Response's™ automated charge back management system uses a comprehensive combination of technology to correctly respond to chargebacks, protect revenue, and process disputes.


Customer Management

Relationships with customers don’t only exist on the level of customer support or through order entries. In order for you to be successful, you must develop and maintain a strategy to manage and nurture all interactions with your customers and sales prospects. Response CRM ™ offers ease and efficiency when it comes to knowing your customer, their needs, wants, and motives. Searching for your customer’s purchase history has never been easier, using the integrated Customer Search feature.

You will be able to collect information about your best customers, and generate automated marketing plans and offerings to increase sales productivity.

Spend less time searching, and more time developing new marketing strategies while strengthening customer relations and increasing customer retention.


Merchant Account Velocity

Managing your merchant accounts successfully is no minor task. If you add too much volume or have extreme fluctuation in volume, you could be at risk of fines, losing your merchant accounts or even blacklisted. In the direct response arena, sales waves are a constant.

Our highly sophisticated and proprietary merchant account velocity system offers you a new level of control in managing the ups and downs of your sales cycles in regards to the health of your merchant accounts. The ability to accept electronic payments is the "Achilles Heel" of any good direct response campaign and you need the best systems working for you.


Robust Reporting

Insight into where your revenue, retention and traffic is coming from is critical. Response CRM ™ takes an intense look and overview into data that allows you to see where your profits are and where your losses are by affiliate, campaign, price point, and other filters.

You have the tools to add your own filters as you see fit to meet your business needs.

You are able to see at what point customers exit your site, allowing you to optimize your conversions.


Data Refinement

Simply send your fulfillment center one group or groups of data. Send your abandon call center, list manager, direct mail house and anyone else as many variations as you chose of customers or prospects. Post, XML or secure FTP the data of your choice in an automated fashion with preset time and date occurrences. Response's™ data refinement system takes the manual work out of pulling and sending select data sets to various locations, saving you the time of filtering, sorting, and modifying a single data set for multiple purposes.

Response's™ data refinement system takes the manual work out of pulling and sending select data sets to various locations, saving you the time of filtering, sorting, and modifying a single data set for multiple purposes.


Decline Management

Credit card declines are not something you can easily recover without risk and extra costs. Not only can declined transactions be returned as chargebacks, but you will also be responsible for the extra costs when attempting to recover funds. In response to this challenge, Response CRM ™ developed a proprietary decline management system.

In order to help you maintain a healthy merchant account, this system analyzes the declined transactions, and offers consulting on best practices to use when managing declines to only resubmit transactions that are most likely to be approved and with the least amount of risk and damage to your merchant accounts. In essence, this system creates a critical balance between healthy merchant accounts and healthy revenues.

Response CRM ™ is a perfectly architected direct response software solution to acquire and manage revenue.

Devoted Service
Fraud Prevention
One-click Upsell Cart
Chargeback Management
Customer Management
Merchant Account Velocity
Robust Reporting
Data Refinement
Decline Management

Response's Best on Earth 24/7 support From the CEO down, our impeccable level of Customer Support is not just a duty rather a way of life.
Response's Reached the highest level of PCI compliance at level 1 The rigorous requirements to become "Level 1" PCI compliant is an accolade few achieve.
Response CRMallows you to make higher profit per customer. Simple math. Our customers make more money with us. Less expenses = higher profits.
Response's System Flexibility and rich technology. The ability to "turn on a dime" and customize our software to meet your needs makes us extremely flexible ... like a yoga master!